John Zoglin

Expertise: Sales and Marketing, Commerce and Shopping

John Zoglin is a digital marketing and eCommerce executive who has recently merged his vocation with his avocation of healthcare by joining BlueShield of CA to lead Performance Marketing in their Senior Markets group. John’s passion for healthcare (reform) is reflected in his on-going role on the El Camino Healthcare District Board (publicly elected) and El Camino Health ($1B) boards where he has served since 2007. As chair of El Camino Health Hospital he led the board’s re-imagining of its governance philosophy which led to recruiting 24 community members, with deep subject matter expertise, to six newly created oversight committees. This innovation in district hospital governance has delivered on extremely high expectations for an improved quality of governance. John also drove the initial adoption of an enterprise scorecard and is currently one of the lead board members working with the executive team and McKinsey to transform the enterprise strategy. Professionally, John led teams at start-ups and smaller companies like Netli(drove Series B round, purchased by Akamai), intouch group, Postal Buddy, PGP (purchased by Symantec), Coremetrics (purchased byIBM) and Corel, as well as at large enterprises like Bay/Nortel Networks,Dell,and IBM. He also was as a financial analyst at EF Hutton. John’s academic background includes BA, magna cum laude, in economics from Harvard and MBA from Stanford where he is a proud co-founder of the Challenge for Charity –entering its 31st year: whose mission is to encourage philanthropic involvement and school unity through a competition of nine West Coast business schools.