Dave Heacock is senior vice president and world-wide manager of Texas Instruments Silicon Valley Analog (SVA). SVA was formed through the acquisition of National Semiconductor in 2011. Prior to SVA, he led worldwide strategy and operations for High Volume Analog and Logic business from 2007 to 2012 as well as leading TI’s Portable Power Management business from 2002-2007. Heacock began his career with TI in 1999 when the company acquired Unitrode Corporation, where he was the director of portable power products. He joined Unitrode in 1998 through its acquisition of Benchmarq Microelectronics, a successful start-up company focused on battery management products, where he had served in various new product development and marketing roles since 1990. Prior to 1990, he held product marketing and product definition roles for ST Microelectronics and General Instruments Microelectronics. He received a B.S. in Interdisciplinary Engineering and Management from Clarkson University in Potsdam NY in 1983. He received his Masters in Business Administration from the University of North Texas in 1988.