Portfolio News: Revcontent Acquires Rover for Better Content Recommendation Tech

Revcontent, a self-funded company powering content recommendations for publishers like Forbes and The Atlantic, has acquired Rover.

That’s not Rover the pet-sitting marketplace, but rather the content discovery app formerly known as Flipora and Infoaxe. CEO John Lemp told me that Revcontent is paying “north of $30 million” in cash and stock for the acquisition, which he described as an investment in better content recommendations.

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