Simon Turkalj is principal of Lumen Labs, a Bay Area-based strategy firm. He works shoulder-to-shoulder with some of America's most innovative executives in space, technology, medicine, and the media. Salesforce, a stealth rocket company, Google, Wikipedia, Twitter, and Medium are some of the organizations that Simon advises and supports. Simon is an award-winning father to three beautiful children and a devoted husband to his sweetheart of thirty years. They live on Wild Plum Farm, a former chicken hennery, in the North Bay. When not working on a house remodel, Simon is on ladders catching bee swarms from their biodynamic hives. Simon received his engineering degree from Stanford University and an MBA from Duke University.