Rock Clapper left his professorship at Brown Univ. and came to Silicon Valley in 1994. Basically, this coincided with his first look at an Internet application called a 'browser'. He knew that his doctorate in applied social psychology was a perfect background for creating web-based consumer and business environments. At the time, Rock had done years of research and published many papers on persuasive communication, and was a sought after speaker in the U.S. and internationally. Rock holds a BS in Psychology from Arizona State Univ., a Masters and Doctorate in Applied Social Psychology from the Univ. of Houston, as well as an alumnus of Stanford University's Graduate School of Business Executive Education Program. Rock has been the CEO of several successful Internet and software companies in Silicon Valley. He is a veteran of company acquisitions, having negotiated such for each company he led, as well as having led a company to the position of a public offering.